ALINA LEHTINEN-VELA
Marketing Portfolio
Content Marketing Examples
Some examples of my content marketing work.
YouTube
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Guide
Case Study
Novartis Increases Engagement with Giosg
We interviewed the Head of Digital Engagement at one of the world's largest phamaceutical manufacturers, to find out how they reach high conversions and understands their visitors' needs better with giosg solutions.
What is Live Commerce? 6 Live Commerce Trends to Watch in 2023
Live commerce, live shopping, live streaming, live chat... have you heard of some of these terms already in the e-commerce realm?
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How to Increase Average Order Value in eCommerce
In this video, we are sharing how to increase average order value in eCommerce.
FEATURED ARTICLE
Majority of Parents in Texas and California Support Integrating AI into Schools
Study.com's new survey data reveals a recent trend in parental attitudes toward their children's education in California and Texas. Parents in these states are proactively playing academic catch-up post-pandemic. Most parents support extending the school year to give children more time to learn. There is also significant support for the use of A.I. tools, such as ChatGPT, in schools.
Data-Driven Content Article
One Year Later: The Impact of Generative AI in Education
As the first full school year since OpenAI launched ChatGPT ends, the generative AI revolution continues to reshape the educational landscape. The Artificial Intelligence Literacy Act of 2023 is gaining bipartisan support as it aims to integrate AI literacy into digital literacy programs.
The goal is to prepare Americans to navigate the ever-evolving technological demands of the future.
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To gain a deeper understanding of how AI is impacting education, we surveyed 1,109 educators nationwide. This article explores their insights and experiences in integrating AI into their classrooms.
Recent Work
Read some of my most recent marketing articles.
Building an Inclusive Education System: The Role of Teacher Diversity in Mississippi's Teacher Shortage
Many states in the US are facing major teaching shortages. In Mississippi alone there are more than 2,500 vacant teacher positions. The shortage of certified teachers exacerbates existing challenges such as low teacher diversity and a lack of resources for students.
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In this article, Pheron Russell, Director of Special Projects at Mississippi First - an education policy and advocacy organization - provides insights on the teacher shortage and diversity issues in Mississippi.
The Power of Same Race Teachers - Interview with Dr. Seth Gershenson
Despite the benefits, Black teachers are underrepresented in the education system. In this interview, Dr. Seth Gershenson discusses the meaning of diversity in education and its impact on students. As an expert in applying economic approaches to practical issues in public education, he provides insights into the power of same-race teachers.
How to optimize checkout page for maximum sales
The checkout page plays one of the most critical roles in your e-commerce store. You can potentially lose a customer for life if the checkout process isn’t smooth or if it raises red flags among website visitors. We wanted to learn the best optimization tips for e-commerce checkout pages, so we talked to Devin Stagg, Pupford’s marketing manager.
Alina Lehtinen-Vela
Alina is a results-driven Marketing Professional with 10+ years of experience in Content, PR, and Digital Marketing. Expertise in driving continually improving content and SEO initiatives. Strong understanding of SaaS marketing. Adept at leveraging analytics for informed content marketing decisions.